With scale comes communication problems. On-boarding while critical becomes messy. Processes while crucial become fragile. Goals and decisions become filtered and misunderstood. Midflip has designed a social network + wiki specialized to address thes...

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A grand fracture that divides. A schism in opinion on a massive scale. This article explores the dynamics of tribal divides. As this is a midflip article, please edit freely, and we will vote on any changes.

What qualities are needed for the questi...

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Human organizations are the most powerful force on the planet. How do we achieve this? With hierarchies. The hierarchy structure allows for specialization. It allows us to break down goals, solve problems, and push solutions forward on a massive sca...

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Habits are the autopilot of our lives, but what keeps them running smoothly? The answer lies in the complex interplay of neural pathways and chemicals, with dopamine playing a starring role.

More details of dopamine and habit formation

Dopamine...

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Today’s world is a rainforest of things trying to get attention. Everyone is overwhelmed. As a designer, you have to be economical with your audience’s attention.

We have to strategically guide the eye and keep our audience engaged. But how can we e...

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