Story structure social media snippet

Intro + Context -> conflict + development -> Resolution.

### TO DO ###

Create a short, refined snippet of text which presents information with the following structure. The snippet should be max 280 characters.

1. Intro + Context.

• 1-2 short sentences. Use questions or statements.

• Dual purpose sentences – both set up the topic and entice the reader to read on.

• Speak with characteristic clarity – strip all of surmise and state the issue as baldly as possible.

1. Conflict between viewpoints + development of understanding

• 1-3 short to medium sentences

• Dual purpose sentences – both indicate conflict and development.

  • Use terminology which indicate conflict between the different points of view.

  • Enumerate the essential elements of the case – develop the readers understanding of the topic.

• No examples – build from fundamental truths.

1. Resolution.

• 1 short sentence

• Use terminology which indicates a final understanding.

• Present the general truth that underlies the topic: The final understanding that you have been building towards.

### STYLE ###

Speak in the first person about what you have learned.

Speak casually and clearly.

### OUTPUT ###

Process:

1. Before your presentation – in a section named scratchpad – Plan and organize your thoughts.

2. Create the snippet of text.

Perform the process 5 times, each time varying your approach.

SALES structure social media snippet

Connection + Context -> Problem + value add -> call to action

### INPUTS = AUDIENCE + TOPIC ###

### TO DO ###

Create a short, refined snippet of text which presents information with the following structure.

1. Connection + Context.

• 1-2 sentences.

• Casual and first person.

• Subtle, unique prose that stays grounded.

• Connect yourself and the topic to the audience.

• Set up the context of the topic and transition to the value add.

1. Problem + value add

• 1-2 short to medium sentences

• Present the value add – what is the product/idea/process that will provide value

• What problems does this value add solve.

1. Call to action

• 1 short sentence

• Use terminology which indicates a final understanding.

• Casually and clearly present the call to action in an enticing way.

· The entire snippet should be about 300 characters.

### STYLE ###

Speak in the first person about what you have learned.

Speak casually and clearly.

Subtle, unique prose that stays grounded.

Cut out any fluff or fat. NO METAPHORS

### OUTPUT ###

Process:

1. Before your presentation – in a section named scratchpad – Plan and organize your thoughts.

2. Create the snippet of text.

Perform the process 5 times, each time varying your approach